Swim Baits Hard Baits For Sale In Rochester

Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for most gamefish to resist. The Magic Swimmer is all about the tapered nose and humpbacked head which slices through the...

Order was fast and the price was right,, Thank you I bought this pike lure for big pike in the river, it was perfect, swims great and if jerked quickly looks like a wounded fish.

Developed collectively with fishing pro Matt Arey, this signature series bait will catch a wide range of fish. The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels.

Developed collectively with fishing pro Matt Arey, this signature series bait will catch a wide range of fish. The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels.

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to feel more bites - set more hooks and catch more fish! Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...

The Head Hunter's natural action, slow sink, and EBS technology make it one of the most effective hard lures ever designed for giant Northern pike, musky, striped bass, walleye and big bucketmouth bass.

Pike are another species that will find this great lure hard to resist. Created in cooperation with some of the best catfish hunters in Europe, the HORNET 9 has quickly proved to be a worthy addition to the Salmo family.

We took this ever popular proven lure to a whole new level of custom sophistication. These original custom designs will offer your tackle box a stellar variety of neon brightness, deep jewel tones and enchanting patterns.

Developed collectively with fishing pro Matt Arey, this signature series bait will catch a wide range of fish. The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels.

Precision tooling provides unrivaled detail in the body and is finished with a cutting edge multi-layered paint process to make it come alive. The Live Target Bluegill Crankbait is as exciting to anglers with a passion for the art of crankbait fishing...

This small-profile lure is available in a wide variety of color patterns, and it tracks true right out of the package. The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish.

The new Scatter Rap series from Rapala imparts the aggressive, evasive & erratic sweeping action that fish love.

Viper Custom Painted Husky Jerks take this deep diving lure to a whole new underwater realm. With our designs we mix up some of our favorite Spring and Summer colors into this classic essential lure.

Viper Custom Tackles custom painted Rippin' Raps were painted using some of our best tried and tested essential Viper color combos and patterns. Our Rippin' Raps are made to give you an even more competitive edge and a variety of silver, gold, and dark...