Soft Baits Bait Lures For Sale In Santa Ana

This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action.

Action not duplicated by Texas-rigged or weighted worms. A fabulous advantage for the casual angler or hard-core pro alike. Each hand-poured worm is molded so worm automatically slides through water in a corkscrew-type action.

Action not duplicated by Texas-rigged or weighted worms. A fabulous advantage for the casual angler or hard-core pro alike. Each hand-poured worm is molded so worm automatically slides through water in a corkscrew-type action.

AuthentX swimbaits have been utilized by walleye and bass anglers for decades now, but not until the development of the Pulse-R paddle tail has a swimbait been this effective at ultra slow speeds.

Over three years of design work has gone into to making the best swimbait on the market. The Sizmic Shad rocks from side to side on the entire retrieve. The ribbing on the body creates a unique vibration and the tail flaps back and forth creating an irresistible...

It has ultra-sensitive legs and an undulating tri-tail that quivers and pulsates to mimic the larvae of a hatching mayfly. Perch, crappie and sunfish can't resist Northland's tempting, pre-rigged panfish treat, the Impulse Rigged Mayfly.

This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action.

Impulse has been tested to be more effective in luring in the fish and getting them to bite! Pair this with a soft and chewy body with a seductive ribbon tail that wiggles and undulates.

Available only in the pro's top eight color patterns and three sizes, the Finance Jig maximizes all the characteristics professional bass anglers want in a jig for multiple uses. BOOYAH Bait Co. put the best fishermen in the world in a room and asked...

Now Salmo has introduced the Rattlin' Hornet, a floating/diving crankbait created in cooperation with the best American anglers. Expect the same rod shaking action that has made the classic Hornet one of the best fish catchers ever.

Whether it is cast or trolled, this exaggerated action will draw strikes from a variety of species. Designed and built for performance right out of the box, the extremely versatile River Rocker is often cast, flat-line trolled or used with down riggers,...

We took this ever popular proven lure to a whole new level of custom sophistication. These original custom designs will offer your tackle box a stellar variety of neon brightness, deep jewel tones and enchanting patterns.