Marketing Management

These goods could then serve two purposes: The first is to “value add”—that is, to take your own raw ingredient and turn it into something more valuable for yourself—and secondly, it could give your customers an idea of what to do with this or...

Did a volume discount pricing strategy for your gift jellies allow you to profit more by selling a greater volume than if you sold them all one at a time at full price? It's something completely different to see if customers will buy them at $2 a pop.

Anyone who hopes to succeed in any business must know their customer. That can be a great service, and better yet, you can charge for it. There is a reason Amazon is working toward drone deliveries—that will decrease the amount of time between order...

Fold the box so that the bottom end meets with the top end. Scrapbookers will flourish completing this step. Step 2: Build calendar stand. Punch holes into the places where you'll insert twine to tie together your flippable calendar pages.

That's because video is an optimal tool for engaging customers and a great tool for marketing. In this modern age, myriad ways exist to share the story of your farm and keep stakeholders in the loop for little to no investment other than a computer and...

For most herbs, a few general rules apply: First, never pick more than 1/3 of the plant's leaves per time; and second, let the plant recover before picking again. Just take what branches off of them.

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This is perhaps a better market or retail store item than restaurant item, but finding customers for this will definitely be easier in the off seasons—winter and early spring especially.

Sometimes it takes just a little tweak here or there to make a difference, but sometimes it takes reimagining your whole booth space. Chalkboards generally look better than dry erase boards.

Doing your research will not only keep your customers safe, it will keep your business safe as well. Dark, cold winter nights when holiday commitments have passed and the garden doesn't need weeding are ideal times to work on products for the farmers...

If you get customers into your booth and keep your food looking fresh, having a successful fall market should be a breeze—a nice, cool, welcome one after a long, hot summer. Some customers might simply want something to give the foodies in their lives—a...

One beautiful thing about working with restaurants is the feedback loop—you learn what they did and did not like about a product, so you can bring something else or grow something that better fits their needs the following year.

Customers are already looking for fresh tomatoes in May when the weather really starts to warm up (in our area at least). At our farm, we aim to come back with no more than one unit or to sell all of them right before the market is done.

That is just the nature of the cucumber plant, which can be one of the most prolific crops in the summer garden. Individually If you have a uniform crop of cucumbers, selling them individually at a price that makes sense for you and your market can be...

The flavor is slightly spicy and bright with a nice crunch—foodies as well as chefs love it. Ensuring they maintain their good looks at market is your biggest challenge, so I recommend a tub with ice water to set the containers in and keep them out...

Again, don't be afraid to give them a clove to try for free if they're hesitant to add garlic to their favorite dishes; you just might amend an old family recipe in the process. Recipes: Provide a recipe for the dipping sauce you sampled, or provide another...

Soon, maybe thousands. Well, let me introduce you to a fun tidbit I found while reading Stephen Leslie's excellent new book Horse-Powered Farming for the 21st Century (Chelsea Green, 2015): “Over 25,000 farmers do their daily farm work in the United...

Simply sow the clover on top of the grazed forage or seedbed, and the frosting and heaving of the soil in cold weather will create the seed-to-soil contact necessary for germination.

Personally, I find the challenge of digging drainage ditches to be rather enjoyable; I may have inherited this from my grandfather, as he was also fond of such projects and would create very elaborate channels and ditches for draining puddles.

Exposing this detritus to the sun and wind by thinly spreading it on your fields is a practical method to reduce the fly population while simultaneously improving pasture soil. Without regular cleaning, your windows will sport a brown haze.

A wild farm co-exists with its wild neighbors. A pasture rotation plan should be implemented so that portions of pasture are untouched and preserved for future years, and so that previously grazed areas have ample time to recover before being grazed again.

By growing Christmas trees locally and on a small scale, you cut down on the tons of petroleum products needed to ship non-local trees thousands of miles to consumers. Every region and market has different things to know, and people who've been doing...

In the broadest terms, any type of cooperative, or co-op, is a group of people pooling their resources for the benefit of all. Larger co-ops, like my supply cooperative, are generally run by a board that is elected by members.

No-till land actually tends to drain faster than plowed ground, and in reality, if a field is too wet to no-till plant, it's too wet to plow, and soil compaction will occur. Planting directly into the stubble/residue from former crops also enhances the...

They use a no-till system; they don't have a tractor or a rototiller, instead maintaining the soils with a nondisruptive approach. “We want to be sustainable as a business and for ourselves,” Matthews says.

Think wild foraged when you think of food trends. Are your local customers perhaps not as ambitious to try the more obscure wild items? “First and foremost, realize it will be an ongoing, self-education process to really understand and accurately identify...

It can be a little tricky with the flea beetles, but it's relatively tolerant of disease and heat tolerant—always something we appreciate in our humid Kentucky climate. To give an idea of arugula's price range, as long as your arugula looks good (no...