Lawn Care Marketing

If you run a community-supported-agriculture operation, it's a great way to showcase the vegetables that will be delivered during specific months of the year. Outreach by education is a powerful marketing strategy that will help you build relationships...

Facebook, Twitter and Instagram are the big three, but you can choose which platforms work best for your marketing efforts in the form of farm communications. And many of the services are free to use with a domain that includes the service's name.

Chives, Parsley and Cilantro: When the herb is 6 inches or taller, clip from the outside of the clump, approximately 1/2 inch from soil level to encourage new growth. “We sell them in plastic containers, with the strawberry baskets holding them up in...

Leaf Spinach Between bunching spinach and baby spinach lives, well, just spinach . Value Added Products Spinach, when frozen at its peak nutrition, can be an excellent value added product for summer sales when greens are scarce.

I also recommend bringing a spray bottle with clean, fresh water to spritz applicable products and keep them shining and fresh. Show Your Sign Signs are important for showing the price of food and for creating your brand.

During colder months when sales are slower, some farmers sell early greens or produce grown in greenhouses. Poster boards and large chalkboards can work for a few things, but place pricing as close to the product as possible.

Get creative here—t-shirts, totes, homemade goods, wool … there are so many farm-made items that make great gifts. Be creative here, too, though. Expanding your offerings to meet holiday demands, maintaining high quality produce and keeping summer...

You have two options when it comes to pricing butternut squash—by weight and by the unit. Of course, any prepared foods will probably have to be made in a commercial kitchen, so be sure to follow your local legal guidelines.

Season Extension Season extension is the act of extending the availability of a particular seasonal vegetable of fruit in one direction or the other. But then we definitely made note for next year—bring more squash earlier.

To Chefs Selling cucumbers to chefs, you might simply sell the size that you have. Here are alternative ways to sell your cucumbers. If you grow cucumbers for sale, chances are that you have more than you need.

Because unlike a potato or tomato, they weigh very little, so selling them by the ounce or pound can be a difficult, especially if someone wants, say, 20 flowers. Bags can work but they tend to crush the leaves a bit.

When selling garlic there are multiple opportunities for you to give the shopper something for nothing and educate them at the same time. Here are a few ideas: Samples: Providing potential customers with a free taste is a great idea.

It gave Matthews working capital while building a customer base but became less profitable. The Business of Farming For the three partners, the business of farming is organic. There are infrastructure risks to investing on leased land, too.

Try out 20 plants and see how they do. However, it's still an easy, cost-effective means to showcase the flavor profile before getting into commercial, refrigerated production, which fermented foods would require.

And not just high end restaurants. Here are tips on pricing and marketing. Arugula is a favorite crop of mine. You can find a lot of businesses—including small bakeshops and artisan pizza joints—who might want to buy a weekly round of arugula.

It's important to be familiar with what's expected of you from both departments. “If they are selling products not produced by themselves, then the inspector may ask for invoices to assure the food products are from an approved source.” 7.

This ensures you have everything covered for your promotional needs. In a world of social media, where photos are fleeting and disappear quickly into your feed, it's nice to have a way to reflect and see how far you've come.

Your stand's outward appearance and decor should shout “country!” And make it stand out. Market researchers claim pricing in fives (45¢, 75¢, $1.25) is considered more farm-like than standard pricing, thus especially appropriate for roadside stands.

Use established, time tested mills, ideally those whose products you've used firsthand. The quantity of online tools is overwhelming, so look into tools that minimize effort. Incredibly, not all farmers markets consider fiber an agricultural product that...

Perhaps you will sell juice at the market, but you also have bigger plans to create a CSA-like distribution for home delivery. If your juice is not pasteurized, you may also need specific labeling to inform shoppers.

However, while profit isn't a barrier, the legalities of selling raw milk can be. There are no laws against advertising other farm products, so start a website and social media accounts for your farm, but carefully avoid mentioning raw-milk availability...

Finding new customers at the same time? Don't feel overwhelmed by the idea of posting every day, but posting regularly will garner you more attention in your community and give you more reach when you want to expand your customer base.

U-pick farms are one of the oldest forms of agritourism, but this industry comes in other forms as well, such as farm tours and property rental for weddings. And public demand for agritourism continues to grow.

Because online listings usually aren't policed, Galt says, these “fake CSAs” will advertise alongside conventional CSAs and, at times, “even slightly undercut CSA farmers” on price.

Ready-To-Cook Dinners There are companies out there who are doing great business sending whole meals to customers—already portioned out, with recipes and ready to cook—and charging per delivery.

Ask Customers Questions Engage with your customers whenever you can. Have your customers visit once or twice a year to see how the farm operates and show them around. The internet will help you learn.

Make A Video These days, you don't need to have any real skill to make a nice video. It doesn't have to be much—people just want to be inspired to support you when they come to the site.