Hard Baits Fishing Gear For Sale In Santa Rosa

These long casting rattling custom painted lures will not let you down. Viper Custom Tackles custom painted Rippin' Raps were painted using some of our best tried and tested essential Viper color combos and patterns.

These Super Shad Raps will surely charm their way into becoming your favorite custom essentials in no time. We took this ever popular proven lure to a whole new level of custom sophistication.

Lindy's River Rocker has a curved profile and streamlined shape that produces a wide rocking wobble. Designed and built for performance right out of the box, the extremely versatile River Rocker is often cast, flat-line trolled or used with down riggers,...

These long casting rattling custom painted lures will not let you down. Viper Custom Tackles custom painted Rippin' Raps were painted using some of our best tried and tested essential Viper color combos and patterns.

The Dirty Jigs Finesse Swim Jig is a Northern-style swim jig with a 50-strand half-cut skirt for a small and slender profile designed to perfectly match that of a small baitfish. Its bullet head also allows for better movement through vegetation and its...

Berkley Flicker Shads are individually tank tested to ensure every one you purchase precisely creates the action of a fleeing baitfish!

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish.

Viper Custom Tackle's Custom painted Smithwick Perfect 10's are painted with deep lustrous colors and contrast in order to give this excellent performing lure-even more intensity & under water attraction.

The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action. Considered by many to be the best running hardbait, the Shad Rap is definitely a must-have for your tackle box!

The new Scatter Rap series from Rapala imparts the aggressive, evasive & erratic sweeping action that fish love.

Add true-running dependability and a host of high-tech and classic paint jobs, and the Suspended Rattlin' Rogue is a potent weapon in your fight against trophy fish around the world.

All models (Floating, Sinking and Fast Sinking) are stable swimmers and equally effective whether cast or trolled. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for most...