Hard Baits Fishing Gear For Sale In Reno

This action joins the attraction of EBS technology to draw predators from double the distance of traditional topwater lures. And it's simple for even the most inexperienced angler to fish- just cast and retrieve - either slow or fast - and the unique...

We took this ever popular proven lure to a whole new level of custom sophistication. These deep diving Shad Raps will surely charm their way into becoming your favorite custom essentials in no time.

Whether the fish are suspending at certain depths near the weed tops or on bottom structure, the CountDown can get you to them wherever they hide! Consistently reach suspended fish at any depth with the CountDown method.

Just cast it out and retrieve, and Hornet will do the rest for you. The Hornet is effective for every species of fish, in any conditions. Six sizes in sinking, floating, and super deep runner versions and many colors available make this series of lures...

Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a 3-way swivel or bottom-bouncer, the Original Floater's wounded minnow action is irresistible to gamefish...

It is somewhat pricey, but I have had great luck with the Little Ripper series. This is a great bait and I am glad I purchased it when I saw it was on sale.

This bait works great for vertical jigging or casting and jigging across the bottom.

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention.

Berkeley lures have a huge variety of colors and they work like champs

I love the action of the flicker shads. The unique action creates a Flicker that imitates a fleeing baitfish. Great bait for casting or trolling. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch.

The new Scatter Rap series from Rapala imparts the aggressive, evasive & erratic sweeping action that fish love.

Berkley Flicker Shads are individually tank tested to ensure every one you purchase precisely creates the action of a fleeing baitfish!

Its concave face catches water, causing popping and spitting noises. The Lunkerhunt Popping Frog calls fish in by creating a surface disturbance.

The secret of sound combined with the patented Rapala wiggle is what makes this lure so effective. This lure actually produces sound frequencies that are harmonic, uniform and 'in tune' with nature.

We took this ever popular proven lure to a whole new level of custom sophistication. Rapala Shad Rap. We looked to old and new inspiration in creating all new patterns that pushed our creative horse power to the limit.

Expect the same rod shaking action that has made the classic Hornet one of the best fish catchers ever. Now Salmo has introduced the Rattlin' Hornet, a floating/diving crankbait created in cooperation with the best American anglers.