Hard Baits Fishing Gear For Sale In Massachusetts

Viper Custom Tackles custom painted Rippin' Raps were painted using some of our best tried and tested essential Viper color combos and patterns. Our Rippin' Raps are made to give you an even more competitive edge and a variety of silver, gold, and dark...

The Dirty Jigs Finesse Swim Jig is a Northern-style swim jig with a 50-strand half-cut skirt for a small and slender profile designed to perfectly match that of a small baitfish. Its bullet head also allows for better movement through vegetation and its...

Rapala Shad Rap. We looked to old and new inspiration in creating all new patterns that pushed our creative horse power to the limit. We took this ever popular proven lure to a whole new level of custom sophistication.

Johnny Darter is designed to trigger reaction strikes from top predators. Built with an internal rattle, plastic fin, and proper weighting, the Johnny Darter will dart erratically with maximum side-to-side action.

Berkley Flicker Minnow. Viper Custom Tackle brings you deep jewel tones and rich metallics in our Flicker Minnow line up. We took classic style patterns and twisted them up with our creative color palette to produce flicker minnows that will give them...

The new Scatter Rap series from Rapala imparts the aggressive, evasive & erratic sweeping action that fish love.

Prominent scales and the lateral line on the side capture and flash light like a beacon. The angler provides the action and defines the cadence for maximum effectiveness. The X-Rap is all about the action! It's the perfect size and 3-D shape of a minnow.

This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile.

Viper Custom Tackle Minnow Raps were created to give each one distinctive character that you will not find anywhere else with this lure. Our artists took a very detailed approach of painting uniquely detailed enhancements to the eyes, lips and mouths...

The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. It has double skirted wings and a realistic body design that makes it irresistible to bass.

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention.

The rogue roll is unique to this jerk bait, and describes the way the bait rolls side-to-side while swimming to produce a baitfish-like flash that attracts fish from a distance. New translucent colors patterns are more effective in clear water.

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish.

The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels. Developed collectively with fishing pro Matt Arey, this signature series bait will catch a wide range of fish.

I've caught some nice saugeye with this

Tested and perfected over the last 2 years by Spro pro-staffer and lure designer, Bill Siemantel, the Spro BBZ-1 Rat is the most lifelike rat imitation to ever hit the market. Perfectly sized, the Spro BBZ-1 Rat features a single-jointed rodent profile...