Hard Baits Fishing Gear For Sale In Madison

River2Sea's Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths.

These Jakes will surely charm their way into becoming your favorite custom essentials in no time. These original custom designs will offer your tackle box a stellar variety of neon brightness, deep jewel tones and enchanting patterns.

Viper's high gloss paint techniques, colors and knowledge of successful patterns, give this classic lure new underwater life for no matter the season, light conditions and water types.

Part seductress.

The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action. It is equally effective whether fished ultra slow or at super fast speeds.

The new Scatter Rap series from Rapala imparts the aggressive, evasive & erratic sweeping action that fish love.

Johnny Darter is designed to trigger reaction strikes from top predators. Built with an internal rattle, plastic fin, and proper weighting, the Johnny Darter will dart erratically with maximum side-to-side action.

These long casting rattling custom painted lures will not let you down. Our Rippin' Raps are made to give you an even more competitive edge and a variety of silver, gold, and dark copper orange flash options.

Berkley Flicker Shads are individually tank tested to ensure every one you purchase precisely creates the action of a fleeing baitfish!

The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish. This small-profile lure is available in a wide variety of color patterns, and it tracks true right out of the package.

Berkley Flicker Shads are individually tank tested to ensure every one you purchase precisely creates the action of a fleeing baitfish!

Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a 3-way swivel or bottom-bouncer, the Original Floater's wounded minnow action is irresistible to gamefish...

No catch by the deep diving and lure action were as expected. Was at a resort in Ontario and tried this for lake trout. With erratic diving action, the Storm Hot'N Tot MadFlash is sure to drive the fish wild.

The double prop feet of the Prop Frog by Lunkerhunt make a lot of noise and disturbance on the water surface, which make it an easy target to track down. Active and reactive fish cannot resist its call.

The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels. Developed collectively with fishing pro Matt Arey, this signature series bait will catch a wide range of fish.

Six sizes in sinking, floating, and super deep runner versions and many colors available make this series of lures irreplaceable both for pros or beginners. Best trolling lure made and I have tried almost everything.