Hard Baits Bait Lures For Sale In New Mexico

The Rachel will fill several roles in your musky/pike-fishing tackle box. However you choose to fish this lure, you'll have the advantage of EBS Technology, which emits the actual biological sounds of forage that predators commonly feed on.

The Dirty Jigs Finesse Swim Jig is a Northern-style swim jig with a 50-strand half-cut skirt for a small and slender profile designed to perfectly match that of a small baitfish. Its bullet head also allows for better movement through vegetation and its...

And the suspending action is just more than a fish can handle! Load up and be ready for any situation! Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true.

The Lunkerhunt Popping Frog calls fish in by creating a surface disturbance. Its concave face catches water, causing popping and spitting noises.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait Formula.

Berkeley lures have a huge variety of colors and they work like champs

Whether you are twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. With all the swimming action of the original Shad Rap, the Shallow Rap is ideal for fishing skinny water.

Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for most gamefish to resist. Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its...

Bandit Walleye Deep are great for walleye, zander, and other predatory fish that explore deeper waters.

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish.

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish.

The Dirty Jigs Finesse Swim Jig is a Northern-style swim jig with a 50-strand half-cut skirt for a small and slender profile designed to perfectly match that of a small baitfish. Its bullet head also allows for better movement through vegetation and its...

Johnny Darter is designed to trigger reaction strikes from top predators. Built with an internal rattle, plastic fin, and proper weighting, the Johnny Darter will dart erratically with maximum side-to-side action.

This lure actually produces sound frequencies that are harmonic, uniform and 'in tune' with nature. Sound heightens curiosity in fish and triggers investigation. The secret of sound combined with the patented Rapala wiggle is what makes this lure so effective.