Hard Baits Bait Lures For Sale In Modesto

The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. It has double skirted wings and a realistic body design that makes it irresistible to bass.

This small-profile lure is available in a wide variety of color patterns, and it tracks true right out of the package. The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish.

You can troll it down to 15 ft and let the classic wide wobble go to work. Also, you can twitch it like a jerkbait, with lots of erratic darting action. You'll have an attraction radius double that of a traditional lure and the ultimate enhancement to...

The Berkley Flicker Minnow features a tournament proven design with insight from some of the top professional anglers in the industry. These lures were developed with the same strict standards as the popular Berkley Flicker Shads.

River2Sea's Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths.

Viper Custom Painted Husky Jerks take this deep diving lure to a whole new underwater realm. With our designs we mix up some of our favorite Spring and Summer colors into this classic essential lure.

Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for most gamefish to resist. The Magic Swimmer is all about the tapered nose and humpbacked head which slices through the...

Whether the fish are suspending at certain depths near the weed tops or on bottom structure, the CountDown can get you to them wherever they hide! Consistently reach suspended fish at any depth with the CountDown method.

The Ultra Light's size 3 body dives to 8 feet before delivering an enticing wobbling and rolling action, and the buoyant design backs easily out of cover when paused. Though small in size, this lure is weighted to cast like baits 2-3 times its size.

The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action. It is equally effective whether fished ultra slow or at super fast speeds.

River2Sea's Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths.

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention.

Viper Custom Tackles custom painted Rippin' Raps were painted using some of our best tried and tested essential Viper color combos and patterns. Our Rippin' Raps are made to give you an even more competitive edge and a variety of silver, gold, and dark...

Developed collectively with fishing pro Matt Arey, this signature series bait will catch a wide range of fish. The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels.

It produces a wide wobble and is built Bomber tough. The Bomber Square A features a square paddle with chamfered corners that allow this bait to run over fallen timber and through heavy cover.