Hard Baits Bait Lures For Sale In Louisville Jefferson County

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait Formula.

The rogue roll is unique to this jerk bait, and describes the way the bait rolls side-to-side while swimming to produce a baitfish-like flash that attracts fish from a distance. Plus, it has that fish-catching tungsten rattle that fish and fishermen have...

The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels. Developed collectively with fishing pro Matt Arey, this signature series bait will catch a wide range of fish.

The double-jointed Head Hunter combines the fish-catching characteristics of three baits in one. It also mimics the sounds of a baitfish like no other trolling bait. Whether you slow-roll it like a swimbait, fast-retrieve it like a shallow-running crankbait...

Viper Custom Painted Husky Jerks take this deep diving lure to a whole new underwater realm. These lures were created using rich layers of both contrasting and bright colors to really shake things up down below where all the action is.

Reef Runner 800 Series Deep Diver. We took this 4-3/4 inch deep diving rattle minnow bait to the next level of custom by executing unique contrasts of neon with some of our favorite designs.

The Strike King Red Eyed Shad Tungsten 2-Step is the newest edition to the Red Eye Shad line of lipless crank baits. It has all the same features as the Strike King' regular Red Eyed Shad but it's designed with a unique tungsten sound chamber that emits...

All models are built with a strategic internal weight transfer system which also acts as an attractive low frequency rattle. If you're looking for a Perch bait that will entice even the wariest trophy...look no further.

Created in cooperation with some of the best catfish hunters in Europe, the HORNET 9 has quickly proved to be a worthy addition to the Salmo family. Pike are another species that will find this great lure hard to resist.

The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action. Considered by many to be the best running hardbait, the Shad Rap is definitely a must-have for your tackle box!

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the strike zone longer than other crankbaits on the market. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Viper Custom Tackle Minnow Raps were created to give each one distinctive character that you will not find anywhere else with this lure. These fanciful swimmers are made with high quality balsa wood and painted with hand crafted quality that puts them...

A deep-diving version of the Husky Jerk, the Down Deep, via its oversized lip, reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when cast or retrieved.