Hard Baits Bait Lures For Sale In Fresno

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to feel more bites - set more hooks and catch more fish! Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...

Perfectly sized, the Spro BBZ-1 Rat features a single-jointed rodent profile and a durable square bill that offer an effortless ‘walk the dog' action and a gentle wake that humps along the surface.

Its bullet head also allows for better movement through vegetation and its 3D eyes provide added realism. The Dirty Jigs Finesse Swim Jig is a Northern-style swim jig with a 50-strand half-cut skirt for a small and slender profile designed to perfectly...

It has all the same features as the Strike King' regular Red Eyed Shad but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a different sound that can trigger fish to bite that otherwise may not.

Considered by many to be the best running hardbait, the Shad Rap is definitely a must-have for your tackle box! The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action.

Right from the very start it has been a consistent seller with continued interest from anglers all around the world. It has already tempted thousands of predators in lakes and rivers, on all continents.

The tail is designed to withstand the punishment rendered rocks, stumps and muskies. River2Sea's Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing.

The ultimate stick bait, this tool has it all...weight transfer system, rattle chamber, suspension capabilities, speed versatility - not to mention a smokin' profile and anatomy you'll have to see to believe.

This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile.

These deep diving Shad Raps will surely charm their way into becoming your favorite custom essentials in no time. We took this ever popular proven lure to a whole new level of custom sophistication.

The Down Deep lure will be an effective weapon in the depths on your next fishing trip. A deep-diving version of the Husky Jerk, the Down Deep, via its oversized lip, reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when...

The unique action creates a Flicker that imitates a fleeing baitfish. Great bait for casting or trolling. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch.