Hard Baits Bait Lures For Sale In California

Its concave face catches water, causing popping and spitting noises. The Lunkerhunt Popping Frog calls fish in by creating a surface disturbance.

And it's simple for even the most inexperienced angler to fish- just cast and retrieve - either slow or fast - and the unique design of the lip and body creates and undeniable topwater commotion.

Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the strike zone longer than other crankbaits on the market.

It also features an external scale pattern, holographic eyes and colors that maximize flash. With erratic diving action, the Storm Hot'N Tot MadFlash is sure to drive the fish wild.

These original custom designs will offer your tackle box a stellar variety of neon brightness, deep jewel tones and enchanting patterns. We took this ever popular proven lure to a whole new level of custom sophistication.

One of my better producers this year walleyes just swallow this bait Expect the same rod shaking action that has made the classic Hornet one of the best fish catchers ever. Now Salmo has introduced the Rattlin' Hornet, a floating/diving crankbait created...

This flat-sided crankbait has an authentic profile and precise swimming action that is so accurate - it is in a league of its own. The Live Target Pumpkinseed performs like no other hardbait when Bass, Walleye and Northern Pike are targeting schooling...

The new Scatter Rap series from Rapala imparts the aggressive, evasive & erratic sweeping action that fish love.

The goal being to create a smaller target for bass to hone in on. Pro and avid anglers have been modifying their skirted frogs for years. Modifications create a frog that bass can eat in a single strike.

The unique action creates a Flicker that imitates a fleeing baitfish. Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch.

Now Salmo has introduced the Rattlin' Hornet, a floating/diving crankbait created in cooperation with the best American anglers. The world ranks the Salmo Hornet as one of the best lures of all time.

Slash one near your neighborhood brute. Prominent scales and the lateral line on the side capture and flash light like a beacon. The X-Rap is all about the action! It's the perfect size and 3-D shape of a minnow.

These lures were developed with the same strict standards as the popular Berkley Flicker Shads. The Berkley Flicker Minnow features a tournament proven design with insight from some of the top professional anglers in the industry.

Give them something to sink their teeth into with the Viper take on the Perfect 10 and get ready for more action. Viper Custom Tackle's Custom painted Smithwick Perfect 10's are painted with deep lustrous colors and contrast in order to give this excellent...

Considered by many to be the best running hardbait, the Shad Rap is definitely a must-have for your tackle box! The Shad Rap is made to closely resemble a bait fish, cast like a bullet, work at a variety of depths and embody the legendary Rapala action.

Viper Custom Tackles custom painted Rippin' Raps were painted using some of our best tried and tested essential Viper color combos and patterns. Rapala Rippin' Rap. Our Rippin' Raps are made to give you an even more competitive edge and a variety of silver,...

This plastic version of the legendary Shad Rap is more than just a wounded minnow. There goes your relaxing day on the lake! Many anglers have discovered the effectiveness of the rattling, suspending Jointed Shad Rap.

The most realistic grasshopper crankbait you can find, the Crickhopper is a tremendous lure when twitched on top, but for trout anglers, a straight medium retrieve proves effective in tailraces or lakes.

Viper's high gloss paint techniques, colors and knowledge of successful patterns, give this classic lure new underwater life for no matter the season, light conditions and water types.