Forklift Market

You'll also communicate to customers your intent to keep them in the loop of your business, and give them good reason to anticipate new additions to your farm stand as the growing season progresses.

You can upload your video as-is or learn a little video editing to fancy things up. Here, again, things are easy and free— SendInBlue and MailChimp help you easily manage subscribers and compose and send email messages.

Follow these tips specific to each plant. Mints : Take whole stems. But if you remember to harvest only the most healthy plants, cool them immediately, keep them out of the sun and heat, and keep their toes wet, your herbs will have the best chance possible...

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Value Added Products Spinach, when frozen at its peak nutrition, can be an excellent value added product for summer sales when greens are scarce. Bags can work, but it is nice to find something that gives it a little room.

This is a grocery store trick, and one that I believe can serve farmers well. I get the simplicity, and I can't say that every customer cares, but—coming from someone who is a farmers market customer turned vendor for the past nine years—this has...

Opportunities for hobby farmers and other small-scale growers to sell at farmers markets are available year-round in much of the country. Doing your research will not only keep your customers safe, it will keep your business safe as well.

Figure out ways to keep your display looking heaped and bountiful; customers always respond better to a full table of goods than a thin or bare one. Always keep a cooler of ice and keep swapping out any rough looking greens, and remember to mist them...

Add a couple of more storage crops and a couple of fresh greens, and you could go all winter. Right now, the price can vary between 75 cents and $2 per pound (some in bigger markets might charge more), but if that doesn't fit your needs, charge what is...

Be First Speaking of before, the difference in sales numbers between being the first to market with yellow squash, cucumbers, zucchini or tomatoes and having them when every other farmer does is enormous.

Value Adding Of course, access to a commercial kitchen would allow you to create pickles of your own as well as pre-made salads, cucumber water, crudites or any range of cucumber-related products to manage their bounty and provide additional value to...

For that reason I generally recommend pricing them by volume (container) or individually. Certain restaurants might pay $2 each. Honestly, nothing will help your spring salad mix stand out more.

Customers will be lining up outside your farmers' market booth for your fresh garlic—but you might need to do some legwork ahead of time. Many customers will talk their way through their purchases, letting you know what they are purchasing and why.

It's hard work on many fronts and can be a challenge to not overwork or burn out. The business model includes growing tons of good food, demonstrating sound practices and thinking about their business strategies and decisions.

“I think fermented hot sauce is a wonderful value-added product for farmers to think about making,” advises David Klingenberger (pictured above), founder and chief fermenting officer at The Brinery in Ann Arbor, Michigan.

This is arbitrary, but if a crop cost you $3 in seed, $10 in labor and $4 in fertilizer, no matter how much yield you get, you should charge no less than $17 for all of it. That is key to marketing—you must be consistent and not give hole-y, wilted...

If you are only selling raw produce, you might not need a license or to register with your health department at all. Coolers containing temperature-sensitive items should have a thermometer in them to show they're a proper temperature.

Good Photos Help You Create Themes As I said above, photos make your farm business look professional, and they also have an added bonus: They give your marketing push a theme, especially when all of the photos come from the same photographer and photo...

Fruit or veggie cut-outs capture the motorist's eye. Flank deep green broccoli with white cauliflower and dusky red cabbage. Whatever you choose, be fairly certain you can produce enough of a product to make marketing it worthwhile.

Mills expertly take fleece and fiber from raw to processed form. Many mills have deep backlogs and long wait times because there is a shortage of mills in the U.S. Test Before Selling Before selling anything, engage a tester or two to give your product(s)...

Tags farmers' market , juice , Lists , marketing , selling This presents a greater opportunity for the sale of value-added products, especially ready-to-drink juices made from the high-quality local produce that shoppers know and love.

About the Author: Freelance writer Lisa Munniksma drinks raw milk and blogs every week about ag news and opinion for the HobbyFarms.com's “ The News Hog ” and about sustainable living, agriculture and food systems around the world at www.freelancefarmerchick.com...

Have fun with it. Use your Instagram (or, if you don't yet have an account, join Instagram, then use it) for exactly its purpose—lovely photos. Don't feel overwhelmed by the idea of posting every day, but posting regularly will garner you more attention...

There's nothing wrong with the usual corn mazes and hay rides. The following three ways to gently break into agritourism can help you see choices for building your agritourism muscle, and eventually generate revenue in a fashion that reflects what your...

The researchers also found that most Central Valley CSA farmers don't depend solely on CSAs for their farm income: They also pursue other direct-marketing avenues, such as farmers' markets , and often have marketing arrangements with restaurants, institutions...

Totes and shirts are a great way to fill that gap. It's a good deal either way. I don't know why an ambitious enough farmer couldn't offer something similar at a premium to be picked up every week at market, taking the CSA model one step further into...

Respond To Emails & Comments Again, customer retention is about the details. Customer retention is crucial, because returning customers ease a lot of pressure on marketing efforts, allowing you to concentrate more on the farming (and perhaps getting some...